Social Media Experience
Owned, Paid und Earned Media
Es gibt über 5 Milliarden aktive Social-Media-Nutzer – fast 64 % der Weltbevölkerung. Im Schnitt verbringen sie täglich 2 Stunden und 21 Minuten auf sozialen Plattformen. YouTube hat die meisten Nutzer, gefolgt von WhatsApp, Facebook, Tik Tok und Instagram. Zudem verwenden Menschen monatlich durchschnittlich 6,8 verschiedene Plattformen. Soziale Medien bieten verschiedene Möglichkeiten, Inhalte zu verbreiten. Dabei gibt es drei wesentliche Wege, oder sogenannte Ökosysteme: 1. Owned Media – 2. Earned Media – 3. Paid Media.
Kurzleitfaden:
1. Owned Media (eigene Profile): LinkedIn-/Facebook-/Instagram-Profile als Basis; klare Posting-Cadence.
2. Earned Media (geteilte Inhalte/Dritte): UGC & Shares gezielt auslösen (Story-Reposts, Kunden-Testimonials).
3. Paid Media: Meta/LinkedIn/YouTube für skalierbare Leads/ROAS nutzen.
Digital Marketing Expertise
für «signifikante» On- und Offline Projekte
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